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At Crixus Partners, our journey began with a vision fueled by years of experience. Founded by Tom Griffin, who honed his skills during a prestigious 20-year career at Procter & Gamble. With an extensive background that includes working with every major US and Canadian retailer, from Walmart and Target to Amazon, Costco, and beyond, we've mastered the intricacies of traditional mass retail.
Yet, amidst our encounters with startup brands, we recognized a gap. While these brands showcased remarkable products, branding, and innovation, many lacked the knowledge and experience needed to navigate the complexities of mass retail. They spoke a different language—one unfamiliar with the nuances of retail giants.
Enter Crixus Partners.
Our unique proposition? Fractional CPG sales, marketing, and supply chain leadership tailored specifically for startups and DTC brands. Each member of our team brings over 15 years of experience to the table, offering unparalleled insights into the needs and preferences of retailers. We understand the language they speak, the processes they follow, and the forms they require—all crucial elements for successful retail integration.
In the past, startup brands and DTC companies faced limited options, often resorting to expensive brokers or firms that eroded long-term profitability. However, Crixus Partners aims to disrupt this paradigm. We provide access to top 1% talent, akin to hiring a Navy SEAL team to execute your retail strategy efficiently and effectively.
But our support doesn't end there. We go beyond initial integration, assisting brands in establishing post-Crixus environments and teams tailored for sustained success in mass retail. From line reviews to new item setup, from buyer meetings to forging key connections, we offer comprehensive services designed to propel your brand to new heights.
At Crixus Partners, we speak the language of retail—so you don't have to. Let us be your guide as you navigate the intricate world of mass retail, empowering your brand to thrive and succeed where it matters most.
Crixus Partners empowers startups and direct-to-consumer (DTC) brands to seamlessly transition into traditional major retail markets. With a team of seasoned CPG sales and marketing experts, each boasting a minimum of 15 years of experience, we offer fractional executive services tailored to your needs. Our mission is to provide access to top 1% CPG talent without the overhead, enabling brands to thrive in the competitive retail landscape. Harness our expertise to conquer the market and elevate your brand to new heights.
Our approach at Crixus Partners begins with an in-depth consultation to understand your brand's "why" and vision. We delve into the core essence of your brand, uncovering its unique identity and aspirations. With this foundation, we tailor a strategic approach to navigate the complexities of major mass retail. Leveraging our extensive experience and industry insights, we craft a customized roadmap designed to unlock your brand's full potential in the retail landscape. Our goal is to not only crack the complexities of major mass retail but also to position your brand for long-term success and growth.
At Crixus Partners, our team comprises top 1% CPG talent in sales, marketing, and supply chain management. With a wealth of expertise and experience, each member brings their unique skills to the table. Whether your aspirations involve securing listings at major retailers such as Walmart, Amazon, Target, Costco, Kroger, or others, our team has the know-how to turn your dreams into reality. We are dedicated to leveraging our collective knowledge and capabilities to get your brand up and running in the competitive retail landscape. Trust us to propel your brand towards success and widespread market presence.
Ever wonder why we chose the name "Crixus"? Well, let's take a journey back to ancient Rome, where a gladiator by the name of Crixus stood as Spartacus's right-hand man and unwavering support in the arena. Just as Crixus bolstered Spartacus in battle, we at Crixus Partners strive to be your steadfast ally as you take on the colossal challenge known as mass retail.
In the grand spectacle of retail, navigating the labyrinthine corridors of major retailers can feel like stepping into the arena with nothing but a sword and shield. That's where we come in. Like Crixus by Spartacus's side, we stand ready to empower your brand, offering support, guidance, and expertise every step of the way.
So, while we may not be wielding swords or clad in armor, rest assured that the spirit of Crixus lives on in our commitment to being your ultimate champion in the arena of mass retail. Together, let's conquer the beast and emerge victorious.
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